Are you sick and tired of
the time-wasting loop of preparing endless quote and cost estimates only to waste more time chasing your prospects to move the process forward?
STOP Chasing Your Tail.
Truth is, It's not your fault, you're trying to help. You know it's part of the game. But nonetheless, hours of your day are wasted with the time to prepare rate quotes and loan estimates, then later chase those prospects to see if they "have any questions" or "would like an updated quote."
If you've ever heard of the Pareto Principle, you know 80% of your results come from 20% of your efforts. But who is your 20%, who is the 80%? Big brands such as Ford and Pepsi have the same problem, they have huge advertising budgets but they can't directly connect sales from a billboard or a scoreboard ad. They just know somewhere in that mix, something is working... don't ask them which.
Originators, you're different, But Many of You are choosing to act the same.
Unlike huge brands, you're probably working with a budget you need to tie to a direct ROI. Winning origination business is not about getting a flood of leads, doing a ton of work to chase prospects, finally getting them on the phone only to sense they see you as a commodity. Yes, you ultimately see a greater than zero ROI, but there's a lot of time waste there. It's not efficient and "I get excited to come into the office and make cold calls all day..." said NO ONE, EVERRRRR!
Originators That are winning in today's market don't "chase" business.
- They know how and where to spend their time - 80/20 Principle
- They recognize where to find the biggest bang for their buck and they market to that segment
- They have more time to enjoy life because they've created resources that do the heavy lifting
Ever notice how calm the top producers in the office are whenever others are freaking out about rate bumps? Truth is, they secretly like it when the market shifts. I don't need to remind you of that saying "the rich get richer, and the poor get poorer...", but times like these shake out the fundamentally weak.
The good news is, there's a better way to run your origination business. But it doesn't start with flashy websites or Facebook ad's. Any top producer will tell you - solid fundamentals and systems are at the core. You have to have the fundamentals down before you can scale.
I get it, it's not sexy to talk fundamentals. John Wooden, the legendary UCLA basketball coach, the one Kareem Abdul Jabbar said had the most impact on his life, started with showing players how to put on their socks.
We all want to be successful, but we must master the fundamentals. - John Wooden
Bill Walton who who two NCAA championships and went on to win two NBA championships speaks to the shock that he and other new players felt when the first thing Wooden did was sit them down and teach them how to put on their shoes and socks. Doing this properly, Walton said, was the initial lesson for "everything we would need to know for the rest of our lives." You have to have a message before you can move on to - team, process, execution and excellence.
John Wooden didn't just want better basketball players, he wanted to create better "people."
Don't Hope. Hope is for people that aren't prepared.
we should never focus on the outcome but on the activity itself
Learning what you need to learn to win
"But I need business now!"
I hear you. I get it. If cash flow is the ultimate fuel for any business, you need to fill this puppy up and get some quick wins now!
But with relationships it can be tricky. Just like the guy who's going up and down the bar with some sort of lame pickup line - it's spotted from a mile away. And if you're pressing too hard in this direction, it can backfire. You can lose authority, it feels desperate, it wastes time and money. Prospects can sense it, referral partners can sense it. People start to ignore you because you're chasing.
But if you don't press hard enough, you find yourself waiting for the phone to ring and looking at all the blank spaces on your calendar. You dread giving a pipeline update.
But the worst part of all is you go home at the end of the day feeling small and hopeless. It forces you outside of congruence with yourself and it doesn't take long before your family notices you've changed around the house. The kids are a little guarded and don't have the same carefree smile around you, the spouse is worried about your moping, and the cat is running scared sensing you might try to kick it, again...
Let's change that.
What If you had a predictable system for drawing people toward you as if they were uncontrollable disclosure signing
home-buying Zombies :-O
What if you had a way to stay excited. Not only about the business you're generating but about HOW you're doing it. Can you remember what it felt like to actually look forward to going to work each day?
What if, while everyone else's pipeline was shrinking, yours actually grew?
What if you could look yourself in the mirror each morning and regain that confident smile that reminds you, you've got this!
What if your co-workers started spreading rumors... Rumors like "I don't know what he's doing but he's gotta be cheating the system somehow. Everyone else is struggling, he's killing it."
Then they see you expand your team... you bring on an assistant, and that's the last straw. The other LO's in the office demand to know what they hell you're up to.
You look up and the kids are all smiles, the wife thinks you secretly went to a 1 week Tony Robbins retreat and learned to walk on fire, and the cat - well... the cat's the same, nothing you can do about that.
And I'm not talking about pie-in-the sky "long-game" strategies. Yes, like any fundamental approach, our strategy builds on itself over the long term, but it's quick and actionable and you can implement the first step as soon as tomorrow.
What I'd like to show you is a look at the entire process and a free trial to our core system. The core foundational approach you can build to not only survive the shift, but lead it.
Dominate and thrive in any rate environment.
Oh, and before your lizard brain kicks in and you start thinking this could be just another expensive waste of time, a gimmicky sales tactic, an encyclopedia of scripts and short-cuts... Nope. No way. No sir. And I'm willing to prove it to you, the risk is all mine without a penny invested from you.
We Believe Your Business Should Not Rely On:
We Believe Your Mortgage Origination Business Should:
Avoid the Mistake of Selling too Early - Convince First, Sell Second.
Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.
Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.
Next, we have another section to bring some visual variance to the page:
In this Next Text Block, You Can Start Transitioning to Your Solution...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here's a small sub-heading for extra emphasis.
You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
Yes, Now it's Finally Time for the Big Reveal - “Product Name”
The Product (or Service) that is the Perfect Resolution to the Story.
Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
1Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
2The Power of the Points List: use this list to mention the most important benefits of your product. These are the things that make it a must-buy.
3Time to Shine: be as specific as possible and always remember: it's about benefits, not features. You can mention features, of course, but always do so along with mentioning an important benefit.
See what our customers have to say:
"Social Proof With Customer Testimonials..."
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
"The perfect testimonial..."
"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
Start Your Free, No Risk, 30-Day Trial!
This is the first call to action for your readers to become customers.
100% Satisfaction Guarantee!
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
"Add some more testimonials here"
"Can you have too many testimonials? Yes, but it's difficult to do. :)
Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.
We'll use filler text for the rest of the testimonials on this template."
"Velit mauris egestas duius ut"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."
CEO, ACME Inc.
"Sagittis vel Inceptus Aeneam"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.
Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."
Address Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
This is the Kind of Subheading You Can Use
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.
Start Your Free, No Risk, 30-Day Trial!
This is the first call to action for your readers to become customers.
"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.